Today marks an exciting new chapter. Another amazing project is going out into the www’z and is up to the consumption of geeks everywhere. Please enjoy this visual treat responsibly.

Here is Director, Austin Saya’s message to the world:

For the last year Heart Attack has been a passion project for everyone involved. My team and I started working with Blue Sky Black Death in late 2008. After receiving the track, I sat down and typed something up right away. I couldn’t get the melodic sound and Yes Alexander’s vocals out of my head. I just hadn’t heard music like this before. 

I knew from the very early stages that I wanted to actually have a physical representation in the video of a “heart attack”. I just kept thinking we have to see that heart! My producer, Yotam Dor, sat me down with Jon Balcome, who would become our Visual Effects Supervisor. Together, Jon and I brainstormed about how to show this heart in a very different way. I told him it needed to have a very mechanical vibe, something that made the viewer understand what’s going on inside the head of our character. After a ton of sketching and preliminary modeling we met up again. He said one word: Steampunk. I saw his sketches and I instantly agreed, Steampunk indeed was the way to go. 

I wanted to pay careful attention to the details while shooting. I had taken a class in graduate school at The Savannah College of Art and Design called Designing Shots that really opened my eyes to all the possibilities in shot listing. We basically ripped apart films shot by shot and studied how they flowed together. I always had the notion in my brain that if you plan carefully enough you can shoot a music video shot for shot without coverage. As crazy as that sound, that’s exactly what we did. The whole video was comprised of 22 carefully composed shots that all flow together. I wanted to pull the viewer through each shot as if they were floating along in the dream of this song. I spoke with my cinematographer, Zach Graber, about this and he was game. 

We shot over the course of four days with a dedicated crew of about 25 of my close friends. It was an amazing experience working on this. It was like a family project; a collective working together towards one vision. I’m very proud to present Heart Attack. Enjoy!